Cultural Values as Business Strategy in Product Marketing: A Study of Select Indian Toothpaste and Body Soap Brands

The consumers in the Indian society are vastly influenced by religion, societal values, belief system, and rootedness core tradition. These values strongly embedded their sub conscious mind sub-culture. Keeping of need each set customers, several FMCG brands cautious about launching India. cosmetics personal care industry is one fastest growing consumer products sectors buying behaviour greatly culture its apparent homogeneity preferences. Not many studies were undertaken researchers on influence cultural impact preferences aims objectives present study to determine importance that contribute, shape context for select toothpaste body soap.